Leave Your Mark by Aliza Licht

Aliza Licht is a global fashion communications executive, she is the voice behind the wildly popular @DKNY PR GIRL twitter feed who achieved a follower base of over half a million worldwide. Known for her chatty and intimate tone, she has also become beloved for her top-notch career advice and her enthusiasm for mentoring. Thousands of online conversations have led to mentoring strangers. But who can have coffee with everyone who asks? LEAVE YOUR MARK is her way of grabbing that coffee.

Now, in her first book, Aliza is here to tell her story, complete with The Devil Wears Prada-esque moments and insider secrets. Drawing invaluable lessons from her experience as a top fashion publicist, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers (“ ‘To Whom It May Concern’ never concerns anyone”) and for people who are well on their way (“Don’t just learn your job, learn everyone else’s”). With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.

Questions for discussion

  1. Do you think Aliza did the right thing by dropping her med studies and finding her way to the fashion industry? Keeping in mind that she was almost done with her studies but fashion was her true passion.
  2. While Aliza was working at Atelier Magazine she realized she wanted a career change since she felt she needed to broaden her horizons and started interviewing at other companies. Do you consider this is a good career move, or she should just come clean to her boss and say that she wants more responsibilities?
  3. Is social media really for everyone? If not, what characteristics does a person that uses social media display?
  4. Do you agree with Aliza’s decision to have a secret identity as @DKNY PR GIRL or do you think that she should have come clean from the very beginning?

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